After picking up the April issues of Cosmopolitan and Esquire, we searched for the differences in alcohol advertisements between the two magazines. Each geared toward a specific gender audience, we noticed the similarities and differences in the advertisements in each magazine. For example Cosmopolitan offered drink recipes for its readers that all involved fruit. But in the Esquire issue, there is a similar article about mixed drinks, but with beer.


Esquire, April 2010

Cosmpolitan, 2010