This blog is for The University of Texas at Austin course ADV 303: Advertising & Pop Culture, taught by Mercedes Duchicela in Spring 2010. By applying what we have learned in class, our group is attempting to show how alcohol advertisements vary between genders. By comparing and contrasting different alcoholic ads, we will show how gender plays a huge roll when trying to sell alcoholic drinks.
Making Mixed Drinks KC
Stereotypes of Genders in Advertising: Documentaries SG
Print Ads SG
Where’s Wine? (includes television product-placement) SG
Gender Stereotypes in Advertising JA
Alcohol Sponsorships SC
This blog is maintained by
Kaitlyn Clement: Art Director, Reporter
Jordan Astrich: Reporter
Megan Thomson: Art Director
Shelby Graham: Reporter, Researcher
Susie Cansler: Reporter, Strategist
“Female Sterotypes in Alcohol Ads.” Media Awareness Network. MNet, 2010. Web. 21 Apr. 2010.
Heitman, Bethany. “Fresh Spring Cocktails.” Cosmopolitan Apr. 2010: 216. Print.
Killing Us Softly 3. Dir. Sut Jhally. Perf. Jean Kilbourne. Media Education Foundation, 1999. Videocassette.
Leiss, William, Stephen Kline, Sut Jhally, and Jackie Botterill. Social Communication in Advertising. Third ed. New York: Taylor & Francis Group, 2005. Print.
Tough Guise: Violence, Media & the Crisis in Masculinity. Dir. Sut Jhally. Perf. Jackson Katz. Media Education Foundation, 1999. Videocassette.
Wondrich, David. “Things To Do With Beer.” Esquire Apr. 2010: 40. Print.
*Various Advertisements list their source in their captions