Dos Equis and their campaign of  “the most interesting man in the world”

Dos Equis is not only selling their product of beer, but they are also selling a lifestyle.

According to market research by Millward Brown, the TV ad is in the top five percent of most enjoyable ads in U.S. research history, posturing the Most Interesting Man to become pop culture’s next brand-recognized advertising icon. The ad is targeted at a specific audience, adult men who live wild, interesting lives.

The campaign has become popular on many levels, mainly class and sophistication. It makes viewers believe that if they drink  Dos Equis, they too will be interesting.

I even spotted within my own group of friends a reference to the ad.

a direct reference to the Dos Equis ads

As seen in the comments that follow, others recognize the reference of the ad and respond.